So far iAds have provided a very high CPM rate although some have complained about the fill rates. Recently Apple announced their iAds for developers program.
Here’s some of the more interesting info about it:
- The cost is 0.25 cents per click, radically lower than the high cost per click paid for brand advertising.
- One developer stated they had a conversion rate of 20%
- Competitors apps can be excluded
- You can’t choose to display specific ads in your app
Overall with the conversion rate and pricing it looks like things are looking extremely good for the new iAds for developers feature.
If you liked this info, please share it!
[Source: Business Insider]
If you’ve had to take screenshots of the iPhone simulator you know what I am talking about. Things just don’t look as good if you can’t see an iPhone in the image.
The problem is that when you want the simulator in the screenshot then you need to have some sort of solid background so that you can remove it afterwards, and you will need to select out the area of the screen with the simulator and then in your imaging program remove the statusbar. This gets old fast if you are taking a lot of screenshots.
I found out about this great program that you simply load up and it will take a snapshot of the simulator statusbar removed, and if you want you can very quickly and easily take multiple screenshots.
The utility can be download here:
iPhone Simulator Cropper
Definitely a very handy tool.
Editors Note: I received this submission, and I was reluctant to look at it since there seems to be a flood of marketers trying to cash in as app marketing experts. I decided to accept this one as it is somewhat different, and didn’t simply provide a simplistic list of tips such as take good screenshots, start a blog, or sell internationally. Please comment on whether you’d like to see more content on app marketing in the future. – John
In my time working with software developers I’ve been able to pick up on some common mistakes that ultimately lead to lower sales or even bankruptcy. Accept them as the ultimate truth or accept failure. The choice is yours.
1. Not accepting that it is all about money. Money is the measure for app success. It doesn’t matter if your app gets rave reviews, a million free downloads, or iPhone and iPad users love it. What matters is that it makes money. Even if you’re just branding or building a portfolio. If it doesn’t make money in the end then what was the point?
2. Thinking app store sales are the only way to succeed. There are many possible business models. Look around, you’ll see many businesses making money from iPhone apps that aren’t even selling them.
3. Misunderstanding the importance of marketing. Marketing is at least as important as development. If you don’t believe that then you haven’t been watching the app store very closely.
4. Not building anticipation for your app. You want to hit Apple’s top download lists, and the easiest time to do that is when your app is first released. Copy the techniques of those having multiple successes in the app store.
5. Not doing any of the marketing legwork. Many developers seem willing to spend thousands of hours on an app, yet none on marketing. You know you have to leverage social media, find good keywords, send your app to reviewers, take good screenshots, create a video, do some market testing, defining your market, finding your purple cow… but are you doing it?
6. Not being willing to spend any money. The $99 that you pay Apple to join their development program is not going to cut it as a marketing budget. If you’ve got an app making money try reinvesting some of it in one of the many ways such as ads in other apps, search ads, ads on app review websites.
7. Not tracking advertising results. Advertising an app is all about selling. I have seen developers burn their marketing budget on ineffective ads that they have no clue whether they are working or not.
How many of these mistakes are you making? Agree or disagree on the importance of marketing? Discuss.
Ed has been marketing software for nearly 15 years, and has recently turned to iPhone and iPad app marketing. For now you can follow Ed Wang on twitter. In the future he will be providing more information on iPhone app marketing.
Purchasing ads in the Admob network is a method used by many to increase the number of downloads their app receives.
The question is, would it be worth it to purchase ads for your app?
Recently, the owners of Strip Creator, a $1.99 app that allows you to create comic book strips using photo library or camera pictures ran a campaign to test the Admob network.
Ultimately, they were dissastified with the results quickly burning through $500 and realizing that they would need a very large budget to hit one of the more popular top download lists.
Their conclusion was that it is best to only use this sort of advertising for free apps which are much more likely to get downloaded, and they suggest using advertising along with a discount offer within a free app.
You can read the full article here: Fooling Around With AdMob
Please post about any experiences you may have about using Admob for advertising apps below.
[Source: Vivid Apps Blog]
Since putting the word out that I am looking to do contract iPhone development work, and looking for others to work with I have gotten numerous e-mails from people with great app ideas, and I love hearing them. I’ve done a fair amount of research into what’s already out there, and the types of ideas that seem to be succeeding now that there are already so many great apps out there, and there seems to be one thing that many people are forgetting.
This is the idea that great products are generally created by those that understand, and are involved in the market that product will be sold to.
What I mean is that you should have a good understanding of the person who will be buying your product before you think up a product to sell to that person.
I’ll give an example, the creator of the Gratitude Journal who I mentioned in an earlier post came up with her idea because she was a member of the “tribe” (as she calls it) of people interested in self-help. In her ebooks she even talks about how she communicated in online communities with this market during the development of her product, and had many of these people puling for her, ultimately even Oprah stated she can’t spend the day without her app. She understood this market well before she began development on her app.
I don’t want to deter anyone from sending me ideas or asking for help, please keep them coming to [email protected] (if you are really serious about your idea, please be sure to send it with an NDA, e-mail for my fax number if you prefer). If you’d like work done for you on a revenue sharing basis, I am willing to consider it, but please also tell me what makes you a member of the community that your app is being designed for, and if you have a related website or product be sure to mention it.
Also any developers/artists looking to get started in iPhone development please contact me also at [email protected] I’d love to hear from you. Together we will be able to put together a great portfolio more quickly.
This site finally finished moving over so I can get back to using the database and creating posts.
Sorry about any missed e-mails that occured during that time.