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Apple Pay Frequency Increasing And Payments Being Consolidated

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One of the little complaints is the Apple pay frequency for iOS app store developers, having to wait months, or not meeting the threshold for payment can be unnerving.  While tools have been created by third parties to better track earnings little had been done to improve things since the start of the app store.

Recently, Apple made an announcement that they would now be consolidating payment from around the world into a single monthly payment, reducing the thresholds for pay so developers could receive payments sooner, and improving the presentations of earning.

Further details on Apple pay frequency and payment information can be found in the Payments and Financial Reports module in iTunes connect.

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[Source: News And Announcements For iOS developers]


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iAds For Developers Experiment Makes iAd CPM Rates Look As Stable As A House Of Cards

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iAds and the iAds for develoeprs program has been a boon for developers showing iAds within their apps due to the extremely high CPM rates.   The cost for non-developer ads has been said to be as high as $18 CPM while those of AdMob are considerably less than a dollar.   The cost for developer ads is 0.25 cents per click.

It’s been suggested that these new ads perform quite well.  Personally I’ve been extremely skeptical as even the much lower cost for AdMob ads does not make for easy profit.  Fortunately, the developers at Cross Forward Consulting performed a test, and decided to share their results.

The overall results of Cross Forward Consulting advertising their app, Audiobooks Premium, a pretty successful app in it’s own right have shown absolutely dismal results.

The end results were $1251.75 spent on iAds providing 5,007 clicks and  just 48 downloads..   The overall cost was $14.90 for each download.  There were 2,052,929 impressions.

You can see the full writeup, and further details in the article here:
iAd for Developers

Sure, some might say a more expensive app could do better, but it’s hard to imagine how it could be worthwhile.  Considering the extremely high CPM rates non-developers are paying for iAds it looks like the iAds CPM rates are about as stable as a house of cards unless somehow iAds performance were to dramatically improve.  Especially given the much lower AdMob rates. Imagine if the test was done at the rate those big-wig advertisers are supposedly paying.. the cost would have been over $750 for a download.

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iPhone Math Library – Open Source 400%+ Faster

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If you’re app makes extensive use of trigonometry (and if you’re working on game development then you probably are) then you probably make extensive use of the built in math functions.  This isn’t the first open source iPhone math library to offer a speed increase, but it is the only one as far as I know that is still in active development.

According to Apple  apps that make extensive use of floating point numbers should not make use of the thumb compiling option which reduces code size.

Dave Dribin has created a math library exclusively making use of integers, and based on the speed of the sine function vs. the standard libary sin and sinf functions it looks like Dave’s trigint library is at least 4x faster.

You can find the library and more info here:
Trigint: An Integer-Based Trigonmetry Library

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[via: Under The Bridge]


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