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Open Source: Orbium Game (HTML5 Based – Available on iPhone/iPad)

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Received word about an interesting puzzle game  that has been open sourced.  It is currently available in the app store and runs on the iPhone/iPad (along with Android, and Palm versions).

What makes Orbium interesting is that this is actually an HTML5 based game, and the app store version runs through the Phonegap framework — and it runs well.  The game runs smoothly while animated and beautiful which really shows that the iOS devices and Mobile Safari have come a long way in running html5 apps.  There are quite a few games listed on the open source iOS apps list, but this is the first HTML5 based game.

Here’s a video of the game in action:

Because the game is HTML5 based you can test it in your browser here:
http://bni.github.com/orbium/

You can find the Github for the game here:
https://github.com/bni/orbium

The homepage where you can find links to the different versions available is here:
http://jsway.se/

Overall, it is interesting if you want some insight into HTML5 game development.


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Tool: Objective-C Code Generator For Faster App Development

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Found a very interesting tool that I have been using today that is absolutely brilliant for anyone programming in Objective-C on iOS and Mac.  The tool is known as Accesorizer.

What this tool does is allow you to generate repetitive Objective-C code using fully customizable parameters.  It’s tough to explain exactly what this tool does as it is completely different from anything I have used before, and it will take awhile for me to exploit the power of this tool.

If I did have to explain it though, I would call it super code complete on steroids.

Looking through the quick start guide should give you a very good idea about the coolness of this tool.

This video from the creator might make things a bit clearer (sorry it’s a download – previous Youtube video was removed):
Accessorizer Demo Video

You can find a trial version on the Accessorizer homepage which lasts for 30 days.

A great timesaving tool for sure.

[via Cerebral Gardens]


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iTV – Another Platform For iOS Apps?

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For some time now there has been speculation that the Apple TV platform would be upgraded and be capable of handling apps.  This has been the next logical step for AppleTV and it comes as no surprise that it appears things have come to fruition.  Apparently it will be known as iTV.

Television would provide yet another great outlet, and drive iOS app sales even further.  It’s no secret that consoles, and console game revenue dwarf that of the iPhone and iPad app stores.  It will be very interesting to see the pricing dynamic once  iTV starts hitting the shelves..

An exclusive report is available at Engadget.  It seems that one of the more interesting aspects (unconfirmed) is that iTV will only provide 720p playback.  This makes no sense whatsoever and it will be interesting to see how truthful that is.

You can read Engadget’s previous report on iTV here which suggested a $99 price point.

[Source: Engadget]


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7 Massive Marketing Mistakes GUARANTEED To Even Kill Killer Apps

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Editors Note: I received this submission, and I was reluctant to look at it since there seems to be a flood of marketers trying to cash in as app marketing experts.   I decided to accept this one as it is somewhat different, and didn’t simply provide a simplistic list of tips such as take good screenshots, start a blog, or sell internationally.  Please comment on whether you’d like to see more content on app marketing in the future. – John

In my time working with software developers I’ve been able to pick up on some common mistakes that ultimately lead to lower sales or even bankruptcy.  Accept them as the ultimate truth or accept failure.  The choice is yours.

1.    Not accepting that it is all about money. Money is the measure for app success. It doesn’t matter if your app gets rave reviews, a million free downloads, or iPhone and iPad users love it.  What matters is that it makes money.  Even if you’re just branding or building a portfolio.  If it doesn’t make money in the end then what was the point?

2.    Thinking app store sales are the only way to succeed. There are many possible business models. Look around, you’ll see many businesses making money from iPhone apps that aren’t even selling them.

3.    Misunderstanding the importance of marketing. Marketing is at least as important as development. If you don’t believe that then you haven’t been watching the app store very closely.

4.    Not building anticipation for your app. You want to hit Apple’s top download lists, and the easiest time to do that is when your app is first released.  Copy the techniques of those having multiple successes in the app store.

5.    Not doing any of the marketing legwork. Many developers seem willing to spend thousands of hours on an app, yet none on marketing. You know you have to leverage social media, find good keywords, send your app to reviewers, take good screenshots, create a video, do some market testing, defining your market, finding your purple cow… but are you doing it?

6.    Not being willing to spend any money. The $99 that you pay Apple to join their development program is not going to cut it as a marketing budget. If you’ve got an app making money try reinvesting some of it in one of the many ways such as ads in other apps, search ads, ads on app review websites.

7.    Not tracking advertising results. Advertising an app is all about selling. I have seen developers burn their marketing budget on ineffective ads that they have no clue whether they are working or not.

How many of these mistakes are you making? Agree or disagree on the importance of marketing?  Discuss.

Ed has been marketing software for nearly 15 years, and has recently turned to iPhone and iPad app marketing.  For now you can follow Ed Wang on twitter.  In the future he will be providing more information on iPhone app marketing.


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2 More Open Source Apps – reMail and RobotFindsKitten

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I’ve added two more apps to the open source iphone app store apps listing.

The two apps are reMail, a popular e-mail client that was purchased by Google that provides quick searching, and RobotFindsKitten, a classic DOS ASCII type game ported to run on the iPhone.

reMail is pretty slick, it downloads all your e-mails, and allows you to search them at a very high speed vs. the iPhone’s mail app, apparently it was good enough for Google to buy.

Thanks to Bunnyhero for mentioning Robotsfindkitten.


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