You may have heard about how some apps have been making a lot of money through advertising.
The eBuddy success story comes to mind, but for most of us it’s a tough way to earn money, and to earn the most money we’ve had to put a price tag on things. It’s really been an up or down thing, and since the early rush from advertisers the payouts went down dramatically and stabilized.
Apple has added their iAds platform into the mix which is supposed to create ads so engaging that the end result for developers is suppose to be much higher ad revenue when compared previously provided. We’ll see if that’s true and how long it lasts.
All over the forums right now I see posts form people having trouble getting iAds to work properly.
Fortunately Ray Wenderlich, the creator of the Space Game Starter Kit and co-author of the Learning Cocos2D book, has posted a complete tutorial and project with actual working iAds.
So if ou’re interested get those iAds into your app fast… if it’s like when the previous platforms first appeared the initial payouts should be at a high CPM rate.
[Source: Ray Wenderlich]
Purchasing ads in the Admob network is a method used by many to increase the number of downloads their app receives.
The question is, would it be worth it to purchase ads for your app?
Recently, the owners of Strip Creator, a $1.99 app that allows you to create comic book strips using photo library or camera pictures ran a campaign to test the Admob network.
Ultimately, they were dissastified with the results quickly burning through $500 and realizing that they would need a very large budget to hit one of the more popular top download lists.
Their conclusion was that it is best to only use this sort of advertising for free apps which are much more likely to get downloaded, and they suggest using advertising along with a discount offer within a free app.
You can read the full article here: Fooling Around With AdMob
Please post about any experiences you may have about using Admob for advertising apps below.
[Source: Vivid Apps Blog]