iAds and the iAds for develoeprs program has been a boon for developers showing iAds within their apps due to the extremely high CPM rates. The cost for non-developer ads has been said to be as high as $18 CPM while those of AdMob are considerably less than a dollar. The cost for developer ads is 0.25 cents per click.
It’s been suggested that these new ads perform quite well. Personally I’ve been extremely skeptical as even the much lower cost for AdMob ads does not make for easy profit. Fortunately, the developers at Cross Forward Consulting performed a test, and decided to share their results.
The overall results of Cross Forward Consulting advertising their app, Audiobooks Premium, a pretty successful app in it’s own right have shown absolutely dismal results.
The end results were $1251.75 spent on iAds providing 5,007 clicks and just 48 downloads.. The overall cost was $14.90 for each download. There were 2,052,929 impressions.
You can see the full writeup, and further details in the article here:
iAd for Developers
Sure, some might say a more expensive app could do better, but it’s hard to imagine how it could be worthwhile. Considering the extremely high CPM rates non-developers are paying for iAds it looks like the iAds CPM rates are about as stable as a house of cards unless somehow iAds performance were to dramatically improve. Especially given the much lower AdMob rates. Imagine if the test was done at the rate those big-wig advertisers are supposedly paying.. the cost would have been over $750 for a download.
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Purchasing ads in the Admob network is a method used by many to increase the number of downloads their app receives.
The question is, would it be worth it to purchase ads for your app?
Recently, the owners of Strip Creator, a $1.99 app that allows you to create comic book strips using photo library or camera pictures ran a campaign to test the Admob network.
Ultimately, they were dissastified with the results quickly burning through $500 and realizing that they would need a very large budget to hit one of the more popular top download lists.
Their conclusion was that it is best to only use this sort of advertising for free apps which are much more likely to get downloaded, and they suggest using advertising along with a discount offer within a free app.
You can read the full article here: Fooling Around With AdMob
Please post about any experiences you may have about using Admob for advertising apps below.
[Source: Vivid Apps Blog]
Received a submission earlier from Pocketworx about two excellent tutorials available on integrating OpenFeint and Admob with Cocos2D iPhone games. For those unfamiliar with it, OpenFeint is a social networking platform for iPhone games that adds some great features such as leaderboards, chat, and challenges. Admob is a mobile advertising solution which was recently purchased by Google that helps in monetizing your app.
If you have news that you think the iPhone development community would be interested in you can submit it here.
Please post any comments below. Thanks.