It’s obvious that having your app ranked highly under relevant searched terms in the app store can have a dramatic effect on the number of downloads.
The question with “app store SEO” is what keywords should you choose, and how do you get your app listed at the top of those keyword searches?
Invantory, developers of a new Craigslist app have written a pretty insightful post as to the tools and process they used chose keywords that made a dramatic increase in the number of downloads their new app has received.
As seen in this chart from the article it looks like the downloads increased by over 800%:
You can read the full post on the Invantory blog here.
A nice straightforward slideshow on app store SEO from AppCod.es covering some keyword creation basics was mentioned in the article:
And if you want a little more info on the infamous “Chomp update” (which could come back) I came across this presentation also from AppCode.es:
Some pretty simple easy to follow tips and tools that could have a dramatic impact on the number of downloads an app gets without taking up much time or money.
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