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Article Written By:
Johann Dowa

Is It Worth Advertising Your App With Admob?

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Purchasing ads in the Admob network is a method used by many to increase the number of downloads their app receives.

The question is, would it be worth it to purchase ads for your app?

Recently, the owners of Strip Creator, a $1.99 app that allows you to create comic book strips using photo library or camera pictures ran a campaign to test the Admob network.

Ultimately, they were dissastified with the results quickly burning through $500 and realizing that they would need a very large budget to hit one of the more popular top download lists.

Their conclusion was that it is best to only use this sort of advertising for free apps which are much more likely to get downloaded, and they suggest using advertising along with a discount offer within a free app.

You can read the full article here: Fooling Around With AdMob

Please post about any experiences you may have about using Admob for advertising apps below.

[Source: Vivid Apps Blog]


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