Tutorial: Increasing iAd Revenue With AdWhirl
It’s no secret that right now the iAd service is paying developers an extremely high eCPM rate putting essentially every other mobile advertising service to shame. There really is no competition to the iAD service at this time however fill rates do leave something to be desired especially if a large number of your downloaders are outside of the U.S.
One solution to this problem is to use the AdWhirl service which will increase your ad revenue by rotating in another ad service whenever iAd does not have an ad to show.
AdWhirl Results
Mundue, developer of the popular Removem game series does just that, and because of the high number of internal players for their game they have managed to triple clickthroughs by implementing AdWhirl.
AdWhirl Tutorial
Mundue has also created an excellent tutorial for the AdWhirl service covering optimization, and configuration of AdWhirl:
Optimizing AdWhirl Revenue
Conclusion
What makes this tutorial different from basic AdWhirl install instructions is that Mundue shares the knowledge built from using advertising services within their popular apps on how to maximize ad revenue.
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Thanks, I just made a post on my site about implementing AdMob because of iAd’s dropping fill rates, but after talking with other developers it seems like AdMob is a waste of time and space. Looking into Greystripe and now I will look at AdWhirl.
http://www.vellios.com/2010/09/23/supplement-iad-with-admob/
Yeah, AdMob is just filler right now with iAd’s amazing CPM rates.
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Nice post.
I’m also using AdWhirl to mediate between iAd and AdMob.
Currently i’m making way more money on AdMob, since my app is used widely outside the us.
However it’s amazing to compare the revenue per impressions I get on these 2 networks.
For example if on an average day I serve some 600,000 AdMob impressions, and the eCPM would be around $0.8, it would generate about $480. Not bad at all.
On the same day my app would serve only 6,000 iAd impressions with an eCPM of $25 – making $150. from only 6,000 impressions..
I only imagine how much money would be made if I could serve 600,000 impressions on iAd.. but from my experience, the more your impressions number go up, your eCPM goes down.
Absolutely, iAd does not have the fill rates.